ActiveCampaign

Connect Shopify store via native Deep Data integration.

Trigger automation when a cart is created but not converted within 60 minutes.

Check if contact is a first-time customer using tags.

Send dynamic email containing the specific products left in the cart.

Apply an SMS reminder if the email is not opened within 24 hours.

Create a lead scoring model assigning points for pricing page visits (+10) and whitepaper downloads (+20).

Deduct points for inactivity (-5 points per week).

Set a threshold (e.g., 50 points) to trigger a 'MQL' status.

Automatically create a 'Deal' in the sales CRM and assign it to a rep via Round Robin.

Notify the rep via Slack using a native integration.

Capture leads via a registration landing page.

Use 'Predictive Sending' to send confirmation and reminder emails.

Implement a conditional branch: If they attended, send a 'Recording' email; If they didn't, send a 'We missed you' email.

Segment attendees into a 'High Interest' list for post-event sales follow-up.

Track in-app feature usage via Event Tracking API.

If a user hasn't completed 'Profile Setup' by day 3, send a tutorial video.

On day 10, if usage is high, send an automated discount offer to upgrade.

Notify Customer Success if a high-value user stops logging in for 48 hours.

Aggregate support ticket data and login frequency into a custom field.

Use automation to calculate a 'Health Score' weekly.

If the score drops below 30, trigger a task for the account manager to call.

Automatically enroll the user in a 'Re-engagement' email series.