Create and send personalized email campaigns with advanced segmentation and A/B testing.
Automate customer journeys using visual workflows with conditional logic and triggers.
Manage contacts, sales pipelines, and deals in a unified system.
Automate sales processes, follow-ups, and task management to increase efficiency.
Track website visitor behavior and engagement in real-time for personalized marketing.
Monitor campaign performance with detailed reports and insights across channels.
Automate email sequences to nurture leads through the sales funnel with personalized content.
Send welcome emails and educational content to new customers to improve retention.
Automate post-purchase follow-ups, cart abandonment emails, and product recommendations.
Manage event registrations and send automated reminders, confirmations, and follow-ups.
Distribute blog posts and newsletters to engage subscribers and drive traffic.
Automate sales emails and track prospect interactions to close deals faster.
Use automation to handle common support inquiries and send timely responses.
Manage member communications, access controls, and renewal reminders.
Automate donation appeals, thank-you emails, and donor engagement campaigns.
Segment and target business contacts with tailored campaigns for account-based marketing.
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Acquia Personalization is an enterprise-grade Customer Data Platform (CDP) that leverages artificial intelligence and machine learning to deliver highly personalized digital experiences. It seamlessly integrates with Acquia's Digital Experience Platform, enabling businesses to unify customer data from disparate sources such as CRM systems, web analytics, and e-commerce platforms into a single, real-time customer profile. The platform empowers marketers to create and execute targeted campaigns across multiple channels, including web, mobile, email, and social media, using predictive analytics and A/B testing. Designed for scalability and compliance, it supports global privacy regulations like GDPR and CCPA, making it ideal for industries such as retail, finance, and media to enhance customer engagement, drive conversions, and optimize overall journey management.
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