Crawls your website to identify technical SEO issues like broken links, duplicate content, slow pages, and crawl errors. It provides a health score and prioritized recommendations for fixes.
Continuously monitors your website's backlink profile, alerting you to new links gained and existing links lost, all sourced from Ahrefs' vast index of live links.
Tracks the search engine rankings of your website's keywords over time, showing position changes, search volume, and traffic potential for up to 1,000 keywords.
Continuously monitors website uptime, crawl issues, and significant SEO metric changes, sending email notifications when problems are detected.
Generates detailed, white-label-ready reports on site audits, backlinks, and keyword rankings, which can be exported as CSV or PDF files.
A small business owner with a limited budget uses Ahrefs Webmaster Tools to perform a comprehensive technical SEO audit. They identify and fix critical issues like broken links, missing meta tags, and slow page speed, which improves their site's crawlability and user experience. This proactive maintenance helps stabilize or improve organic search rankings without hiring an expensive consultant.
A freelance SEO consultant uses the tool to monitor multiple client websites for backlink changes and keyword ranking movements. They run regular site audits and export professional PDF reports to include in monthly client updates. The free tool allows them to offer valuable baseline monitoring services, demonstrating ROI and justifying their retainer fees.
A content marketer uses the Organic Keywords tracker to monitor how recently published articles are performing in search results. By tracking rankings for target keywords, they can identify which pieces are gaining traction and which need optimization or additional promotion, directly linking content efforts to measurable SEO outcomes.
A web developer or project manager uses the tool before, during, and after a website migration or major redesign. They establish a baseline with a site audit, monitor for a spike in crawl errors during the transition, and track keyword rankings post-launch to ensure no significant organic traffic is lost due to technical oversights.
A digital marketing agency uses the free Site Audit feature during the sales process to quickly analyze a prospect's website. They generate a high-level report highlighting major SEO issues, which serves as a valuable lead magnet and conversation starter, showcasing their expertise and the potential value of their services.
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