Overview
Appcues is a platform designed to help B2B SaaS companies improve product adoption, user engagement, and customer retention. It allows product and marketing teams to create personalized in-app experiences without code, using a drag-and-drop builder to design flows, checklists, and other interactive elements. By connecting to data sources like Segment, Hubspot, and Salesforce, Appcues can target specific user segments based on behavior, lifecycle stage, or account data. The platform offers insights and reporting to measure the impact of these experiences on key metrics like activation, adoption, and retention. Key use cases include onboarding new users, announcing new features, upselling existing customers, and gathering user feedback. Appcues' architecture supports multi-channel messaging, including in-app messages, emails, and push notifications, all managed from a central platform. With Appcues AI, the platform offers automated solutions to further enhance user experiences.