AT Internet (Piano Analytics)

Configure the Piano Analytics hybrid measurement mode.

Enable the CNIL-exempt tracking parameters.

Collect anonymized essential data from users who refuse cookies.

Aggregate data for a complete view of traffic volume without violating privacy.

Implement e-commerce event tagging for product views and carts.

Apply the multi-touch attribution model in the 'Attribution' module.

Analyze the 'Assisted Conversions' report to see which channels drive initial interest.

Optimize marketing spend based on high-performing first-touch channels.

Create a real-time 'Workspace' dashboard focusing on campaign IDs.

Set AXON AI alerts for unexpected traffic patterns.

Monitor the conversion funnel live as traffic arrives.

Adjust social media spend in real-time based on conversion velocity.

Track user engagement metrics (frequency, recency, depth).

Export granular data to a Python environment via Data Query API.

Train a churn prediction model using historical engagement data.

Sync segments back to Piano Composer to trigger retention offers.

Deploy the mobile SDK to track screen views and interactions.

Use the 'Navigation' report to visualize the user flow through the app.

Identify the specific step where users exit the funnel.

A/B test the UI and measure the impact on conversion within the same tool.

Use the 'Data Manager' to audit every property being collected.

Map properties to specific legal bases (Consent vs. Legitimate Interest).

Generate a compliance report for the DPO.

Instantly toggle off sensitive data collection for specific regions.

Configure the Snowflake Direct Share for Piano Analytics.

Join web event data with CRM customer IDs in a central warehouse.

Analyze customer lifetime value (LTV) incorporating offline purchases.

Visualize the combined data set in Tableau for executive reporting.