Awario

Set up a Boolean alert for competitor brand names + 'fail', 'down', 'broken'.

Monitor the real-time feed for a spike in negative sentiment.

Engage directly with the users suggesting your service as a stable alternative.

Activate the 'Leads' module.

Input phrases like 'can anyone recommend' or 'looking for a better'.

Set geographic filters to target only serviceable regions.

Filter results by 'Reach' to prioritize high-impact conversations.

Create an alert for your brand name.

Exclude your own domain from the results.

Export the list of web mentions and filter for blogs/news.

Reach out to authors requesting a link to your site.

Track industry-wide keywords (e.g., 'CRM software').

Analyze the 'Topic Cloud' to see recurring complaints or desired features.

Compare sentiment scores between existing market leaders.

Set up instant email alerts for negative sentiment spikes.

Identify the original source of the mention via the dashboard.

Directly respond to the influencer or platform to mitigate the issue.

Track the specific campaign hashtag.

Use the 'Influencers' tab to see which participants generated the most engagement.

Measure the 'Share of Voice' compared to baseline brand activity.

Create a 'support' alert with brand keywords without the '@' symbol.

Filter by negative sentiment.

Directly reply to the user from within Awario to resolve the issue.