Overview
Bïrch is a performance marketing automation platform designed to automate ads across multiple advertising platforms including Meta, Instagram, Google, Snapchat, and TikTok. The platform leverages ready-made strategies and automated rules to streamline campaign management, allowing marketers to focus on creative aspects. Bïrch offers features such as server-side tracking for improved data accuracy, integrations with Slack, Google Sheets, and AppsFlyer for seamless workflow, and a custom audience builder for better targeting. It supports launching ads at scale and provides creative insights to optimize ad performance. The platform uses an event-based pricing model for its Signals Gateway, charging based on the number of tracked events. Bïrch aims to help marketing teams reduce time spent on ad management by automating routine tasks and providing tools for efficient and flexible solutions.