Overview
Brainshark, a Bigtincan company, is a market leader in sales readiness and coaching. In 2026, its technical architecture focuses on 'Predictive Readiness,' moving beyond simple content hosting to AI-driven performance analysis. The platform leverages advanced machine learning to provide automated feedback on video practice sessions, analyzing facial expressions, sentiment, filler words, and key message adherence. By integrating deeply with CRMs like Salesforce and Microsoft Dynamics 365, Brainshark correlates training engagement with actual revenue outcomes, providing RevOps leaders with a 'readiness score' for every rep. Its proprietary AI Machine Analysis engine automates the evaluation of sales pitches, allowing managers to scale coaching across global teams without manual review. As a cornerstone of the Bigtincan ecosystem, Brainshark bridges the gap between content management and sales execution, ensuring that reps are not just informed but effectively trained to handle complex 2026 buyer journeys.