Clay

Connect Clay to your CRM.

Define the data fields to enrich (e.g., company size, industry, contact information).

Use Clay's enrichment providers to automatically update and complete the data.

Set up a recurring schedule to keep the data fresh.

Define intent signals that indicate a prospect's interest (e.g., visiting your website, mentioning your company on social media).

Use Clay to monitor these signals across the web.

Automatically trigger personalized outreach campaigns when a prospect shows intent.

Track the results and iterate on the messaging.

Define your ideal customer profile (ICP).

Use Clay to identify accounts that match your ICP.

Enrich the account data with relevant information (e.g., key contacts, technology stack).

Create personalized outreach campaigns targeting these accounts.

Use Sculptor to generate GTM ideas and analyze potential markets.

Build a Claygent to research prospects and extract key information.

Use Clay's AI to generate personalized outreach messages based on the research.

Launch the campaign and monitor the results.

Define target market criteria (industry, company size, location).

Use Clay to identify all companies that meet the criteria.

Enrich the company data with relevant information.

Assign territories based on the data.

Integrate Clay with your lead capture forms.

Automatically enrich inbound leads with data from Clay's providers.

Score leads based on the enriched data.

Route leads to the appropriate sales rep based on the score.