Contentful Personalization (formerly Ninetailed)

Capture inbound UTM parameters or campaign IDs from paid traffic.

Map the campaign data to a specific dynamic audience segment in the platform.

Instantly swap hero images, messaging, and CTAs to align perfectly with the ad's promise.

Analyze conversion rate improvements via the built-in Insights dashboard.

Identify the user's geographic location via IP targeting or browser data.

Trigger location-specific audience segments (e.g., 'France visitor').

Serve localized announcement ribbons, region-specific pricing, and compliant messaging.

Monitor regional engagement metrics to continually refine the targeted content.

Connect a composable commerce engine (e.g., Shopify, BigCommerce) natively to Contentful.

Ingest the user's purchase history and real-time browsing behavior into the segmentation engine.

Display personalized product grids, cross-sell offers, and specialized promotions.

Run continuous A/B tests on promotional banners to identify the highest converting variants.

A marketer selects a targeted content block visually within Contentful Studio.

The marketer creates multiple variations of copy and imagery without writing any code.

Traffic allocation and success metrics (e.g., button clicks) are defined directly in the UI.

The experiment is launched immediately, and the winning variant is deployed globally.

Integrate CRM data connections to recognize returning loyalty members or specific B2B accounts.

Create 'VIP Customer' or 'Target Account' segments in the Personalization dashboard.

Deliver exclusive early-access content, specialized knowledge base articles, or tailored B2B solutions.

Track the impact on customer retention and lifetime value (LTV) through integrated analytics.