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Workflow & Automation
Framer
Framer logo
Workflow & Automation

Framer

Framer is a design and site‑building platform that combines a visual canvas with production hosting, allowing teams to design, prototype, and ship marketing sites from a single environment. Originally known for interaction design and prototyping, Framer has evolved into a fully hosted website builder with a strong focus on performance and modern design patterns. Designers use Framer to assemble pages from layout primitives, components, and templates, then publish directly to Framer’s infrastructure. The tool emphasizes fast iteration, responsive layouts, and rich animations, making it attractive for startups, agencies, and product marketing teams that want bespoke sites without managing a custom front‑end stack.

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📊 At a Glance

Pricing
Freemium
Reviews
No reviews
Traffic
N/A
Engagement
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Categories
Workflow & Automation
Low-Code Platforms

Key Features

Design‑to‑production workflow

Design and ship websites within the same tool, without exporting to external builders.

Component and template ecosystem

Use pre‑built components, sections, and templates or publish your own for reuse.

Responsive layout primitives

Create responsive layouts with stacks, grids, and auto‑layout‑like primitives.

Rich interactions and animations

Configure on‑scroll and on‑hover animations, transitions, and micro‑interactions visually.

Integrated hosting and analytics

Publish to Framer’s hosting with SSL, CDN, and built‑in analytics.

Pricing

Free / Starter

$0 (limited free tier)
  • ✓Ability to experiment with Framer’s canvas and publish basic sites on a Framer subdomain.
  • ✓Suitable for personal sites, portfolios, or testing the workflow before upgrading.

Basic / Personal Site

≈$14–$15/site/month when billed annually (public 2025 estimates)
  • ✓Custom domain support, higher traffic limits, and password protection.
  • ✓Good for personal or simple marketing sites that need more than the free tier.

Pro Site

≈$28–$30/site/month when billed annually (public 2025 estimates)
  • ✓Support for larger sites, more visitors, and advanced analytics and localization options.
  • ✓Better fit for startups and teams that rely on Framer for their main marketing presence.

Business / Enterprise

Custom pricing, often cited in the $75–$200+/site/month range for advanced tiers
  • ✓Enterprise‑grade hosting limits, advanced security, SSO, and dedicated support.
  • ✓Custom contracts for agencies and scale‑ups with demanding traffic and governance needs.

Use Cases

1

Startup marketing site

Founders and early‑stage teams launch their main marketing site in Framer, iterate quickly on messaging and layouts, and update pages without involving engineers for every change.

2

Product launch and campaign microsites

Marketing teams use Framer’s templates and interactions to spin up visually rich launch experiences that convey product stories with motion and scroll‑based effects.

3

Design agency client work

Agencies design and build sites in Framer, then hand over ownership to clients while offering ongoing support for iteration and optimization.

4

Personal portfolios for designers

Designers create portfolios that showcase both their visual work and the capabilities of Framer as a modern site‑building platform.

5

Landing page experimentation

Growth teams create and test variations of landing pages, adjusting copy, layout, and interactions in Framer and measuring performance with integrated or external analytics.

How to Use

  1. Step 1: Go to https://www.framer.com and create an account with your work email or single sign‑on if your organization has enabled it. Complete any onboarding survey so Framer can recommend templates and starter files.
  2. Step 2: Install the desktop or mobile app if available, or continue in the browser. Join your company workspace or create a new team space and define basic folders for product, marketing, and experimentation.
  3. Step 3: Start from a blank canvas or pick a template. Import existing assets such as brand guidelines, logos, or screenshots. Set up shared libraries or components so your team can reuse design elements consistently.
  4. Step 4: Begin designing on the canvas using frames, shapes, typography, layout grids, and components. Invite teammates to the file so they can comment, co‑edit, or connect prototypes to real user flows.
  5. Step 5: Use built‑in prototyping or preview features to link screens, configure interactions, and test responsive behavior. Share a view‑only link with stakeholders to collect feedback without breaking the file.
  6. Step 6: Connect the project to developer handoff features, such as inspect panels or code snippets, so engineers can see spacing, colors, tokens, and exportable assets directly from the design file.
  7. Step 7: Iterate based on feedback and testing. Use version history or branching workflows to explore alternative directions safely, then merge final decisions back into the main file or design system.
  8. Step 8: Operationalize the workflow by standardizing templates, libraries, and conventions for naming, review cadence, and handoff, so your team can use the tool as a predictable part of your delivery process.

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At a Glance

Pricing Model
Freemium
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