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The HIPAA-compliant Customer Data Platform for privacy-first healthcare marketing.

Freshpaint is a specialized Customer Data Platform (CDP) architected specifically for the healthcare sector, addressing the critical gap between high-performance digital marketing and stringent HIPAA compliance. In the 2026 landscape, as privacy regulations and OCR enforcement actions intensify, Freshpaint serves as a secure proxy layer that intercepts, scrubs, and manages Protected Health Information (PHI) before it reaches non-compliant third-party destinations like Google Ads, Meta, or TikTok. Its technical architecture centers on a hybrid approach: an 'Autotrack' client-side library that captures event data and a robust server-side infrastructure where data is governed by strict allow-lists. Unlike traditional CDPs that focus purely on data orchestration, Freshpaint prioritizes the de-identification of data streams, allowing healthcare providers to utilize modern marketing stacks without the risk of data leakage. The platform signs Business Associate Agreements (BAAs) with its clients, assuming liability for the data it processes—a critical differentiator in the BAA-averse world of standard SaaS analytics. By decoupling the collection of data from its distribution, Freshpaint enables deep attribution modeling and conversion tracking while maintaining a 100% compliant posture.
Freshpaint is a specialized Customer Data Platform (CDP) architected specifically for the healthcare sector, addressing the critical gap between high-performance digital marketing and stringent HIPAA compliance.
Explore all tools that specialize in hipaa compliance. This domain focus ensures Freshpaint delivers optimized results for this specific requirement.
A server-side governance engine that automatically blocks any properties not explicitly allow-listed from being sent to external tools.
Proxies all third-party tracking scripts through a Freshpaint-owned domain to mask IP addresses and user-agent strings.
Stitches together anonymous and identified user behavior across sessions using a secure, salt-hashed identifier system.
Allows users to backfill historical data into new marketing tools after PHI has been sanitized.
Real-time alerting system that triggers if PHI is detected in an unencrypted or non-allow-listed field.
Supports both client-side and server-side destinations simultaneously to optimize for latency vs compliance.
AI-driven mapping that identifies common conversion events and maps them to industry-standard taxonomies.
Create a Freshpaint account and initiate the BAA (Business Associate Agreement) signing process.
Deploy the Freshpaint JavaScript snippet or SDK to your website or mobile application.
Utilize the Autotrack feature to capture initial interaction data without manual instrumentation.
Define PHI (Protected Health Information) properties within the Freshpaint interface to flag sensitive data.
Configure the 'Allow-list' to determine which specific, non-sensitive data points are permitted to leave the secure environment.
Connect your internal data sources, such as Salesforce or HubSpot, to enrich event data.
Set up destinations (e.g., Google Ads, Meta) and map filtered events to their respective conversion actions.
Enable the 'Safe Mode' to verify that no PHI is leaking to third-party pixels via the Debugger.
Conduct a final compliance audit using Freshpaint's built-in reporting tools.
Transition to production and monitor data flow through the Freshpaint governance dashboard.
All Set
Ready to go
Verified feedback from other users.
"Users consistently praise the platform's ability to solve the 'unsolvable' HIPAA marketing problem, though some note the setup for server-side destinations can be technically intensive."
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