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Adobe AI Marketing is an AI-powered enterprise platform used within marketing growth workflows. It augments human teams by automating repetitive steps, surfacing insights, and enabling agent-based interactions across systems when deployed with proper governance.

Adobe Experience Cloud is an enterprise-grade solution commonly used in larger organisations. It integrates with existing systems to provide scale, observability, and admin controls. Teams connect it to workflows and data sources; pilots and governance are recommended.

Adobe Marketo Engage is an AI assistant for marketing and growth teams, focused on campaigns, content, and journey optimisation. It is designed for organisations that want agents to work inside real workflows rather than standalone demos. With Adobe Marketo Engage, teams can connect existing systems, define guardrails, and give the agent clear responsibilities so it behaves consistently over time. Marketers use it to draft copy, segment audiences, and analyse performance across channels while keeping data inside their existing tools. In practice, Adobe Marketo Engage is most effective when it is rolled out gradually, starting with a narrow set of use cases and clear success metrics, then expanded as trust and understanding grow.