Overview
Google Ads Target ROAS (Return on Ad Spend) is a Smart Bidding strategy that leverages Google's AI to predict the value of potential conversions each time a user searches for advertised products or services. The system adjusts bids in real-time to maximize conversion value while aiming to achieve a target ROAS specified by the advertiser. The AI considers various signals like device, browser, location, and time of day, as well as remarketing lists to tailor bids for each auction. It requires setting conversion values and a sufficient conversion history. Target ROAS can be implemented as a standard strategy for single campaigns or as a portfolio strategy across multiple campaigns, optimizing bids at auction-time to balance ROAS with spend.