Google Virtual Try-On (VTO)

Customer selects 'Try it on' on the product page.

System displays the garment on a model matching the customer's body type.

Customer sees the accurate length and drape.

Informed purchase decision is made.

Upload flat-lay images of the new collection.

Batch process images through the Vertex AI VTO API.

Instantly generate 50+ lifestyle shots on diverse models.

Push to the digital storefront same-day.

Customer scans a QR code for an out-of-stock item.

The mirror (iPad/Screen) displays the customer's face on a pre-rendered body model.

The AI drapes the garment digitally.

Customer orders via 'Ship to Home'.

Select high-performing garment SKU.

Generate 10 different background/model combinations using Fashion AI.

Export as high-res assets.

A/B test different model types for ad performance.

Upload existing catalog.

Use VTO to render the entire catalog on models across all skin tone scales.

Identify gaps in visual representation.

Update site visuals to be fully inclusive.

Determine user's size/style preference from history.

Generate a personalized hero image of the product on a 'lookalike' model.

Embed dynamic image in the email.

Trigger send via Marketing Cloud.

Upload sample garment images.

Generate a PDF lookbook using AI-rendered models.

Distribute to wholesale partners.

Collect pre-orders before physical manufacturing.