Hotjar

Filter recordings by users who reached 'Checkout'

Identify 'Rage Clicks' on the shipping button

Watch sessions to see if error messages are appearing

A/B test a new UI

Validate success with a 7-day Trend report

User reports bug via Feedback widget

Link to session recording is automatically sent to Jira

Developer watches the recording to see browser console logs (if enabled) and DOM state

Fix is applied based on exact user steps.

Set up a funnel from 'Sign up' to 'Core Action'

Observe recordings for users who drop off at step 2

Launch a triggered survey for users who idle on the dashboard for >30s

Adjust onboarding walkthrough based on feedback.

Deploy Scroll Maps to see if users reach the CTA

Analyze Click Maps to see if users are clicking non-clickable elements

Review Move Maps to see which copy draws visual attention

Rewrite copy based on hotspots.

Launch an 'Engage' recruitment banner to target current power users

Conduct 1-on-1 video interviews within Hotjar

Clip relevant insights

Share highlight reels with stakeholders to justify the roadmap.

Filter recordings by 'Device: Mobile'

Watch for layout shifts or hidden buttons

Use Heatmaps to identify 'Tap' inaccuracies

Refine CSS for mobile breakpoints.

Identify the page where most tickets originate

Insert a 'Helpful?' feedback poll

Analyze why users are confused

Add a proactive Tooltip or FAQ based on common survey answers.