Overview
Kochava is a premier enterprise-grade measurement and attribution platform engineered for the modern privacy-first ecosystem. By 2026, its technical architecture has evolved into the Marketers Operating System (mOS), a unified data layer that seamlessly integrates mobile, desktop, and Connected TV (CTV) signals. Kochava distinguishes itself through its IdentityLink technology, which bridges fragmented device identifiers into a single persistent user profile, allowing for high-fidelity cross-device attribution. The platform provides a robust Fraud Console that utilizes real-time heuristic analysis and machine learning to intercept invalid traffic before it impacts ad spend. Its data pipeline is designed for massive scale, handling billions of daily events with sub-second latency. Positioned as a neutral third party, Kochava supports deep integration with major networks including Apple’s SKAdNetwork and Google’s Privacy Sandbox, ensuring compliance while maintaining granular visibility. Its 2026 market position is defined by its transition from a traditional MMP to a comprehensive Unified Audience Platform (UAP), enabling brands to perform sophisticated audience segmentation, activation, and incrementality testing within a single, secure environment.