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The Omnichannel Marketers Operating System for Real-Time Measurement and Attribution.

Kochava is a premier enterprise-grade measurement and attribution platform engineered for the modern privacy-first ecosystem. By 2026, its technical architecture has evolved into the Marketers Operating System (mOS), a unified data layer that seamlessly integrates mobile, desktop, and Connected TV (CTV) signals. Kochava distinguishes itself through its IdentityLink technology, which bridges fragmented device identifiers into a single persistent user profile, allowing for high-fidelity cross-device attribution. The platform provides a robust Fraud Console that utilizes real-time heuristic analysis and machine learning to intercept invalid traffic before it impacts ad spend. Its data pipeline is designed for massive scale, handling billions of daily events with sub-second latency. Positioned as a neutral third party, Kochava supports deep integration with major networks including Apple’s SKAdNetwork and Google’s Privacy Sandbox, ensuring compliance while maintaining granular visibility. Its 2026 market position is defined by its transition from a traditional MMP to a comprehensive Unified Audience Platform (UAP), enabling brands to perform sophisticated audience segmentation, activation, and incrementality testing within a single, secure environment.
Kochava is a premier enterprise-grade measurement and attribution platform engineered for the modern privacy-first ecosystem.
Explore all tools that specialize in orchestrate marketing campaigns. This domain focus ensures Kochava delivers optimized results for this specific requirement.
Explore all tools that specialize in cross-platform attribution. This domain focus ensures Kochava delivers optimized results for this specific requirement.
A real-time monitoring system that identifies 13 different types of ad fraud, including click flooding and site transparency issues.
Proprietary identity resolution service that links disparate device IDs to a unified customer record.
Dynamic deep links that handle platform-specific routing, deferred deep linking, and attribution in one URL.
An integrated database of over 4,500 certified ad networks and publishers with capability filtering.
Automated ingestion of spend data from thousands of sources via API to calculate real-time ROAS.
AI-driven analysis of user behavior to predict the likelihood of a user uninstalling or becoming inactive.
Advanced mapping tools for Apple and Google's privacy frameworks to ensure attribution without tracking.
Create a Kochava account and define the master organization settings.
Register your application (iOS, Android, Web, CTV) within the Kochava dashboard.
Integrate the Kochava SDK (v7.0+) into your application or set up Server-to-Server (S2S) event tracking.
Configure IdentityLink to map internal user IDs to Kochava device IDs for cross-platform tracking.
Set up SmartLinks for deep linking and deferred deep linking across different marketing channels.
Configure Postbacks to notify ad networks and internal systems of conversion events in real-time.
Enable the Fraud Console and define customized exclusion rules for suspicious traffic patterns.
Integrate Cost API credentials from partners (Meta, Google, Amazon) to enable automated ROI calculations.
Map SKAdNetwork/Privacy Sandbox conversion values using the Kochava SKAdNetwork configuration tool.
Validate data flow using the Kochava Event Volume tool and start generating reports.
All Set
Ready to go
Verified feedback from other users.
"Users highly value the granularity of the data and the powerful fraud prevention tools, though some find the user interface dense and the learning curve steep."
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