MarketingPlatform (formerly EmailPlatform)

Track 'Add to Cart' via web script.

Trigger flow 30 minutes after session ends if no purchase.

Check Deep Data for specific items left behind.

Send personalized email with dynamic product blocks.

If not opened in 24 hours, send a 10% discount via SMS.

Inbound lead captures via integrated form.

Assign 10 points to Lead Score.

Trigger 5-part educational email sequence.

Increase score by 5 points for every whitepaper download.

Alert Sales via webhook when score reaches 50.

Sync 'Expiry Date' field from CRM.

Trigger flow 30 days before expiry.

Send reminder email with one-click renewal link.

Follow up 7 days before with a 'Last Chance' SMS.

Update CRM status automatically upon successful payment.

Detect purchase event via Deep Data sync.

Send 'Thank You' and product care instructions.

Wait 14 days and request a review.

If positive review given, send a loyalty reward code.

Add user to 'VIP' segment if total spend > $500.

Create segment: 'Last Open > 90 days'.

Trigger 'We Miss You' dynamic email with a tailored offer.

A/B test subject lines for maximum re-engagement.

If no response after 3 attempts, move to 'Suppressed' list.

Maintain high sender reputation by pruning inactive contacts.

Sync registration data from event platform.

Send immediate QR code confirmation.

Trigger countdown emails (7 days, 1 day, 1 hour).

Send SMS notification for room changes during the event.

Post-event survey distribution with automated tagging.

Analyze 'Interests' tag on subscriber profile.

Build newsletter with conditional content blocks.

Show 'Product Category A' to Group A and 'Category B' to Group B.

Utilize Predictive Send Time for delivery.

Analyze heatmaps to optimize future layouts.