Metadata

What does Metadata do, exactly?

Metadata automates paid advertising campaigns across multiple channels—like LinkedIn, Meta, and Google—for B2B marketers who want more pipeline with less busywork. It handles targeting, bidding, creative testing, budget optimization, and reporting.

How is Metadata different from other marketing platforms?

Metadata connects directly to your CRM and marketing automation platform (MAP)—so you can track campaign performance from first impression to closed-won deal. Metadata’s patented AI does the optimization for you—automatically adjusting bids, budgets, and audiences in real time.

How does Metadata automate my paid campaigns?

Metadata uses AI agents to automate every step of your paid campaign workflow: Builds and tests high-performing audiences, Creates and optimizes ad creatives, Adjusts bids and budgets in real time, Optimizes campaigns to revenue, not just leads.

What paid channels does Metadata support?

Metadata currently automates campaigns on: LinkedIn, Meta (Facebook and Instagram), Google (Search and Display), Reddit. More channels are actively being added.