Mintel

Query Mintel Leap for white spaces in the plant-based snack category.

Analyze competitor pricing on GNPD to determine optimal MSRP.

Use consumer data to identify the primary emotional driver for the target demographic (e.g., sustainability).

Generate a gap analysis report to justify the formulation shift to the R&D team.

Select the target region (e.g., Southeast Asia) in the Mintel portal.

Review regional consumer lifestyle reports for the past 24 months.

Compare top local brands' ingredient claims against global standards.

Export a market feasibility study for executive review.

Set up a 'Radar' alert for specific competitors.

Analyze the competitor's recent product launches for recurring themes in claims (e.g., 'Eco-friendly').

Compare their consumer sentiment scores against your own brand.

Adjust marketing copy to counter-position against competitor weaknesses.

Use the Trend Engine to track the growth of 'Circular Economy' sentiment.

Filter GNPD for sustainable packaging innovations in your specific category.

Quantify consumer willingness-to-pay for eco-conscious features.

Develop a data-backed ESG roadmap for the board of directors.

Analyze the latest 'Mintel Trend' reports for the current year.

Search for similar past campaigns and their associated consumer feedback.

A/B test campaign themes against Mintel's predicted consumer values.

Optimize media buying by targeting demographic segments identified as 'high-growth'.

Use Mintel Leap to identify trending 'superfood' ingredients in skin care.

Check GNPD for the frequency of these ingredients appearing in new high-end launches.

Verify if consumer interest is a fad or a long-term shift.

Advise the supply chain team on priority sourcing for the next 18 months.

Pull category growth data showing the success of your product segment.

Show data proving your brand attracts a high-value consumer demographic.

Use GNPD to show that competitors are failing to innovate in the same space.

Present a data-backed 'Category Growth' story to the retail buyer.