How long does implementation take?

Initial connection takes 15 minutes. Mapping your first 5 activities typically takes 2-4 hours, allowing you to run your first analysis on day one.

Narrator

Overview

Narrator is a revolutionary data modeling and analysis platform that fundamentally shifts how enterprises interact with their data warehouses. By utilizing a single, standardized data structure known as the Activity Schema—which consists of one massive table containing timestamps, customer identifiers, activities, and metadata—Narrator eliminates the need for complex, brittle star schemas and OBT (One Big Table) architectures. This technical approach allows data teams to model data once and reuse it across any number of business questions, enabling temporal joins that are historically difficult in standard SQL. In the 2026 market, Narrator stands as a key 'Warehouse Native' solution, allowing companies to keep their data in Snowflake, BigQuery, or Redshift while providing a UI-driven 'Assembler' to build datasets in minutes. Its unique 'Narratives' feature goes beyond dashboards, providing automated, written analysis that explains the 'why' behind data trends, effectively serving as an AI-driven decision support system for marketing, product, and operations teams.

Common tasks

Customer Journey Mapping Attribution Modeling Cohort Analysis LTV Prediction Data Modeling

FAQ

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Does Narrator replace my existing BI tool?

Not necessarily. Narrator is a modeling and analysis layer. While it has visualization capabilities (Narratives), many users still sync Narrator-processed data into tools like Looker or Tableau for high-level dashboarding.

What is the Activity Schema?

It is a data modeling standard that uses a single table with 11 columns to represent all customer actions, making data highly portable and easy to analyze across time.

Do I need to be a SQL expert to use Narrator?

You need SQL to set up the initial Activities (mapping raw data to the schema), but once mapped, business users can use the Assembler UI to build complex datasets without writing code.

Is Narrator a CDP?

It functions similarly to a Warehouse-Native CDP by resolving identities and creating a 360-degree customer view, but it focuses more on analysis than just data routing.

FAQ+

Does Narrator replace my existing BI tool?

What is the Activity Schema?

It is a data modeling standard that uses a single table with 11 columns to represent all customer actions, making data highly portable and easy to analyze across time.

Do I need to be a SQL expert to use Narrator?

You need SQL to set up the initial Activities (mapping raw data to the schema), but once mapped, business users can use the Assembler UI to build complex datasets without writing code.

Is Narrator a CDP?

It functions similarly to a Warehouse-Native CDP by resolving identities and creating a 360-degree customer view, but it focuses more on analysis than just data routing.

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Narrator

Should you use Narrator?

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