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AI-powered tool to build and monetize your X (Twitter) audience.

Your marketing analytics platform for profitable growth, providing multi-touch attribution, incrementality, and media mix modeling.

Northbeam is a marketing analytics platform designed to enhance marketing profitability through comprehensive measurement capabilities. Its architecture revolves around first-party data collection and direct integrations with ad platforms to deliver accurate ad performance insights. The platform excels in multi-touch attribution (MTA), providing a laser-accurate view of customer touchpoints across all channels, from initial awareness to final conversion. Media mix modeling (MMM) enables users to create flexible forecasts and budget scenarios for optimizing spend. Northbeam Apex supercharges ad delivery by directly integrating ad performance data into ad platform algorithms, improving ROAS and CAC. The platform's Clicks + Deterministic Views attribution model attributes revenue to view-through marketing and impressions, not just clicks, measuring the impact of video-based reach campaigns. It helps in reducing wasted ad spend and optimizing budgets by pinpointing the ads that are actually driving demand.
Northbeam is a marketing analytics platform designed to enhance marketing profitability through comprehensive measurement capabilities.
Explore all tools that specialize in optimize ad spend. This domain focus ensures Northbeam delivers optimized results for this specific requirement.
Explore all tools that specialize in multi-touch attribution. This domain focus ensures Northbeam delivers optimized results for this specific requirement.
Tracks customer touchpoints across all channels to attribute revenue accurately, using customizable dashboards powered by first-party data.
Analyzes the impact of different media channels on revenue, allowing for flexible forecasting and budget scenario planning. Incorporates incrementality, seasonality, and promotional impacts.
Directly integrates ad performance data into ad platform algorithms to optimize ad delivery. Uses first-party data for better targeting and improved ROAS and CAC.
Attribution model that measures the revenue impact of video-based reach campaigns and impressions, not just clicks, using deterministic view-through attribution.
Provides insights on ad creative performance, including thumbstop and hook rate, across all ads on every channel, supporting merchandising and high-converting creative iterations.
Integrate your ad platforms (e.g., Google Ads, Facebook Ads) with Northbeam using native integrations.
Connect your e-commerce platform (e.g., Shopify) for revenue attribution.
Configure attribution models based on your business goals (e.g., first-touch, last-touch, linear, algorithmic).
Set up customizable dashboards to visualize key performance indicators (KPIs) and track ad performance.
Implement Northbeam Apex to send attribution data directly to ad platform algorithms for improved ad delivery.
Analyze incrementality with MMM Plus to optimize daily promotions and account for seasonality.
Train your team on how to interpret dashboards and reports for actionable insights.
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