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Unifying retail and consumer data through AI-driven predictive insights for global market leadership.

Circana, the evolution of the merger between The NPD Group and IRI, represents the 2026 gold standard in market intelligence. Its technical architecture is built on the Liquid Data platform, a proprietary high-performance computing environment that integrates over 2,000 data sources, including point-of-sale (POS) records, e-commerce transactions, and longitudinal consumer panels. In 2026, Circana leverages advanced generative AI and machine learning to move beyond descriptive statistics into prescriptive forecasting. It provides granular visibility across more than 20 industries, utilizing automated data harmonization and cloud-native scaling to process trillions of rows of data. Its market position is defined by its ability to offer a 'Total Store' view, bridging the gap between hardware tracking and soft-line consumer trends. For the enterprise architect, Circana provides a robust suite of APIs and data lake integration capabilities, allowing real-time data flow into internal BI tools like Tableau or custom-built ML models, facilitating agile response to macroeconomic shifts and competitor movements.
Circana, the evolution of the merger between The NPD Group and IRI, represents the 2026 gold standard in market intelligence.
Explore all tools that specialize in analyze consumer behavior. This domain focus ensures Circana (formerly The NPD Group) delivers optimized results for this specific requirement.
Explore all tools that specialize in predict market trends. This domain focus ensures Circana (formerly The NPD Group) delivers optimized results for this specific requirement.
Explore all tools that specialize in price elasticity modeling. This domain focus ensures Circana (formerly The NPD Group) delivers optimized results for this specific requirement.
A proprietary data fabric that automates the integration and harmonization of disparate retail and consumer datasets.
A high-concurrency BI tool built specifically for high-volume market research data.
Advanced econometric modeling that measures the impact of media spend on retail sales.
Item-level sales tracking across hundreds of thousands of retail locations globally.
Tracking of individual household purchasing behavior over extended periods.
Real-time tracking of digital shelf performance and online transaction volume.
Integrated view of inventory levels against consumer demand signals.
Consultation with a Circana industry expert to define specific category and data granularity requirements.
Provisioning of the Liquid Data platform tenant and secure credentials.
Configuration of data federation settings if integrating with internal Snowflake or AWS data lakes.
Selection of standardized or custom taxonomies for product categorization.
Setup of automated SFTP or API-based ingestion for proprietary retail partner data.
Definition of user roles and workspace permissions within the Circana portal.
Initial data mapping and validation against historical benchmarks.
Training sessions for the Unify+ visualization interface.
Configuration of automated alerts and scheduled reporting cycles.
Final deployment and integration into the enterprise decision-making workflow.
All Set
Ready to go
Verified feedback from other users.
"Users praise the depth and accuracy of the data, noting it is the industry standard for retail, though some find the interface for Unify+ to have a steep learning curve."
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