OpusClip analyzes long-form videos to detect hooks, punchlines, and high-retention segments, then automatically cuts them into short clips. This saves creators from manually scrubbing timelines or marking timestamps.
Each generated clip is tagged with a virality score that estimates its potential performance based on content patterns and historical engagement insights. Creators can prioritize top-scoring clips for publication.
Automatic subtitles are added to clips with dynamic animations, emojis, and keyword highlights to keep viewers engaged even without sound. Advanced plans support multi-language transcription and extra styling controls.
AI Reframe automatically tracks speakers and important content when converting horizontal videos into vertical or square formats. It adjusts framing so key faces and elements stay within safe zones for each platform.
Users can save brand kits including fonts, colors, logos, and overlay styles, then apply them across all generated clips. This ensures every short-form video aligns with brand guidelines without extra design work.
OpusClip includes scheduling tools that publish finished clips directly to linked social accounts at set times. Creators can build content calendars without leaving the app.
Higher-tier plans provide shared workspaces where teams can manage projects, review clips, and reuse templates. Editors, strategists, and clients can collaborate around the same assets.
Creators and production studios can feed full podcast episodes into OpusClip and automatically produce 10–30 short snippets emphasizing key quotes, jokes, and insights. These clips can be scheduled as a steady stream of social content to grow awareness of the full show without requiring manual editors for each episode.
B2B marketing teams can upload webinars, conference talks, and demos, then cut them into short clips that answer specific questions or highlight key value propositions. These assets can be reused in email campaigns, landing pages, remarketing ads, and social threads long after the live event ends.
Solo creators who stream or publish long YouTube videos can use OpusClip to turn each upload into dozens of short clips tailored for TikTok and Shorts. Automated clipping, captions, and scheduling reduce the friction of posting daily, making it easier to maintain consistent volume and experimentation.
Creative agencies and social media shops can ingest client content libraries, standardize brand templates per client, and produce large batches of clips for monthly retainers. The platform’s collaboration and scheduling features help agencies demonstrate predictable output while keeping internal editing overhead manageable.
Companies can repurpose all-hands meetings, training sessions, and internal presentations into short highlight clips that focus on key announcements or how-to segments. Employees who cannot attend live can quickly catch up through mobile-friendly snippets instead of replaying long recordings.
Merchants using long-form demo videos or livestream shopping can repurpose them into short product-focused clips emphasizing benefits, testimonials, and offers. These clips are well-suited for paid social, product pages, and retargeting campaigns.
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Runway is an AI-first video creation and editing platform used by filmmakers, marketers, and creators to generate and refine video with advanced generative models. Its Gen-4 and Gen-4.5 models can create cinematic, physics-aware clips from text or images, while tools like Motion Brush, inpainting, background removal, and tracking turn complex post-production into web-based workflows. Runway combines a credit-based model, multi-tier subscriptions, and an API for developers, positioning itself as both a production tool and a research-driven company advancing general-world video models for storytelling, advertising, and experimentation.
