Outbrain

Create a gated whitepaper landing page.

Install Outbrain Pixel with Lead event tracking.

Launch an Amplify campaign targeting 'Business' and 'Technology' interests.

Utilize CBS (Conversion Bid Strategy) with 'Target CPA' mode.

A/B test 10 different professional headlines.

Sync product catalog with Outbrain.

Create a retargeting audience of 'Added to Cart but did not Purchase'.

Deploy Dynamic Smartads showing the exact product viewed.

Set bid adjustments for mobile users who are more likely to impulse buy.

Scale budget based on ROAS metrics in the dashboard.

Select the Onyx platform for high-impact placements.

Upload a 15-second high-definition video creative.

Target top-tier news and lifestyle publishers.

Measure success via 'Attention Seconds' and brand lift surveys.

Retarget engaged viewers with a follow-up performance campaign.

Integrate Outbrain with a Mobile Measurement Partner (MMP) like AppsFlyer.

Create 'App Install' campaigns with deep-linking enabled.

Target specific OS versions and device types.

Use 'Fully Automatic' bidding to find users with the highest propensity to install.

Monitor Day-7 retention rates per publisher source.

Define a list of relevant medical and wellness keywords.

Enable Contextual Targeting to place ads only on articles discussing specific health topics.

Exclude negative keywords to avoid sensitive or tragic news stories.

Ensure all headlines meet regulatory compliance standards.

Analyze which publisher niches drive the highest appointment bookings.