Overview
Perpetua is a retail media optimization platform designed to enhance advertising performance across marketplaces like Amazon and Walmart. It uses advanced automation and machine learning algorithms to optimize ad campaigns based on specified business objectives, such as growth, profitability, brand defense, and awareness. The platform's ad engine executes tactical strategies, offering customizable, smart recommendations and conversion-based bidding algorithms. Perpetua provides transparency into the impact of ad spend, allowing users to measure incrementality and drive profitable market share growth. It offers reporting capabilities that give a comprehensive view of business and product performance across different categories. Key features include automated campaign creation, ACoS (Advertising Cost of Sales) management, budget optimization, and keyword management.