Phrase

Dev pushes code to GitHub.

Phrase GitHub Sync detects new keys.

Phrase Orchestrator triggers Phrase Language AI for immediate translation.

QPS checks the quality; high-score translations are automatically approved.

A Pull Request with localized files is automatically created.

Product data exported via API to Phrase.

Glossary-enforced MT translates product descriptions.

Phrase Analytics monitors quality across languages.

Localized content is pushed back to the CMS via webhook.

Zendesk integration identifies new articles.

Content is processed by LLM with 'formal' tone settings.

Human reviewer only checks articles with a QPS score below 80.

Articles are republished in the localized Help Center.

Identify the broken string in Phrase Strings.

Update the translation and save.

Phrase OTA (Over-the-Air) SDK pushes the update.

Users receive the fix on next app launch without a version update.

Marketing copy uploaded to Phrase TMS.

Project manager assigns to a 'Transcreation' workflow.

Phrase Language AI provides 3 creative variations.

In-country reviewer selects the best option and optimizes for culture.

Files uploaded via Drag-and-Drop to TMS.

Pre-segmentation identifies repeated legal clauses.

System applies 100% matches from Translation Memory.

Translators use the phrase workbench for remaining text.

Set character limits on keys in Phrase Strings.

AI translation engine receives 'max_length' constraints.

System flags any translation that exceeds UI boundaries.

Developer previews the dialogue in-game via API.