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Direct Mail with Digital Capabilities

Postie is a direct mail marketing platform that allows users to run direct mail campaigns with digital-like precision. It leverages machine learning algorithms to create lookalike models from customer segments, identifying new potential customers through industry-leading data sets. Postie supports website retargeting, automatically mailing prospects who engage with a website using identity resolution to match visits to home addresses. It also re-engages CRM data by segmenting audiences to deploy personalized campaigns, targeting unresponsive customers. The platform provides features for A/B testing, audience building, and campaign deployment via an all-in-one interface. Postie integrates with existing marketing tech stacks to provide real-time tracking of CPA, CVR, and ROAS.
Postie is a direct mail marketing platform that allows users to run direct mail campaigns with digital-like precision.
Explore all tools that specialize in audience segmentation. This domain focus ensures Postie delivers optimized results for this specific requirement.
Uses machine learning to identify prospects similar to your best customers, expanding reach beyond your existing database.
Automatically sends direct mail to website visitors who haven't converted, increasing engagement and driving sales.
Segments your CRM data to identify and target customers who aren't responding to other marketing efforts.
Accurately tracks the effectiveness of direct mail campaigns by matching mail recipients to online conversions.
Dynamically generates personalized content based on customer data, increasing engagement and response rates.
1. Integrate Postie with your CRM and marketing automation platforms.
2. Upload your customer data or connect your website for visitor tracking.
3. Define your target audience segments using Postie's machine learning tools.
4. Design your direct mail pieces with personalized messaging and offers.
5. Set up A/B tests to optimize your campaigns for performance.
6. Deploy your campaigns and track real-time results through the KPI dashboards.
7. Analyze the performance data to identify areas for improvement and refine your targeting strategies.
All Set
Ready to go
Verified feedback from other users.
"Customers praise Postie for its accurate attribution tracking, ease of use, and ability to drive results through targeted direct mail campaigns."
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