Overview
Postie is a direct mail marketing platform that allows users to run direct mail campaigns with digital-like precision. It leverages machine learning algorithms to create lookalike models from customer segments, identifying new potential customers through industry-leading data sets. Postie supports website retargeting, automatically mailing prospects who engage with a website using identity resolution to match visits to home addresses. It also re-engages CRM data by segmenting audiences to deploy personalized campaigns, targeting unresponsive customers. The platform provides features for A/B testing, audience building, and campaign deployment via an all-in-one interface. Postie integrates with existing marketing tech stacks to provide real-time tracking of CPA, CVR, and ROAS.