Propel PRM

Step 1: Use the AI-powered media database to search for journalists who cover the relevant industry.

Step 2: Filter the search results based on journalist's topic preferences and media outlet tier.

Step 3: Review journalist profiles to identify those who have recently covered similar products.

Step 4: Save the relevant journalists to a media list and begin crafting personalized pitches.

Step 1: Analyze the journalist's recent articles and social media activity to understand their writing style and interests.

Step 2: Use Propel's AI-powered pitch generation tool to create a personalized pitch that is relevant to the journalist's beat.

Step 3: Optimize the pitch for the journalist's preferred time of day and communication channel.

Step 4: Track the performance of the pitch and adjust the approach as needed.

Step 1: Set up media monitoring alerts for the brand, product, and relevant keywords.

Step 2: Track media mentions across online, social, and broadcast channels.

Step 3: Analyze the sentiment and volume of coverage to assess the overall impact of the campaign.

Step 4: Measure the direct attribution of PR campaigns towards traffic, purchases, and other conversions.

Step 1: Centralize all media lists and contacts in one location.

Step 2: Track team-wide communication with journalists.

Step 3: Maintain relationships with journalists through regular engagement.

Step 4: Report on campaign success, team performance, and ROI from PR.

Step 1: Report internally and externally.

Step 2: Dedicate a monitor to the story funnel and pitching initiatives.

Step 3: Summarize campaign results.

Step 4: Provide real-time business outcome dashboards.