Propel PRM
Propel PRM is an AI-powered PR platform designed to streamline media relations, enhance personalization, and measure campaign ROI.
Prowly is an AI-powered PR platform integrated within Semrush, designed to enhance media presence and AI visibility through research, outreach, monitoring, and analytics.

Prowly, now integrated as the Semrush AI PR Toolkit, is an AI-enhanced platform designed to optimize public relations efforts. It combines AI-driven media database access with tools for email outreach and media monitoring. Users can identify AI-cited media outlets, build targeted media lists with audience data, and utilize AI to draft emails and press releases. Prowly provides detailed analytics on email engagement and automatically tracks media mentions, filtering out irrelevant content. It also offers real-time media updates and demographic insights, empowering users to effectively measure and improve their media visibility and AI presence. The platform caters to PR professionals, marketers, and businesses seeking to streamline their PR workflows and maximize their media impact.
Prowly, now integrated as the Semrush AI PR Toolkit, is an AI-enhanced platform designed to optimize public relations efforts.
Explore all tools that specialize in identify top ai-cited media outlets. This domain focus ensures Prowly delivers optimized results for this specific requirement.
Explore all tools that specialize in build targeted media lists. This domain focus ensures Prowly delivers optimized results for this specific requirement.
Explore all tools that specialize in draft emails and press releases using ai. This domain focus ensures Prowly delivers optimized results for this specific requirement.
Explore all tools that specialize in send media pitches and track engagement. This domain focus ensures Prowly delivers optimized results for this specific requirement.
Explore all tools that specialize in schedule email follow-ups. This domain focus ensures Prowly delivers optimized results for this specific requirement.
Explore all tools that specialize in monitor online news, blogs, and forums for mentions. This domain focus ensures Prowly delivers optimized results for this specific requirement.
Identifies media outlets that are frequently cited by Large Language Models (LLMs), indicating their influence in the AI ecosystem. It uses algorithms to analyze LLM outputs and extract media sources.
Automatically generates email pitches and press releases based on user inputs and AI models. Uses natural language processing to create compelling and personalized content.
Tracks email open rates, click-through rates, and other engagement metrics. Provides insights into the effectiveness of email pitches and helps users optimize their outreach strategy.
Monitors online news, blogs, and forums for mentions of specific keywords or brands. Uses AI to filter out irrelevant mentions and provide concise summaries of relevant articles.
Tracks the demographics of users who are exposed to media coverage. Provides insights into the reach and impact of PR campaigns across different audience segments.
Sign up for a Semrush account or log in with existing credentials.
Navigate to the AI PR Toolkit (formerly Prowly) within the Semrush interface.
Explore the Media Database and use AI-powered search to find relevant media contacts.
Create a media list based on your search criteria and target audience.
Draft a press release or email pitch using the AI writing assistant.
Send the pitch and track engagement metrics within the platform.
Set up media monitoring alerts to track mentions of your brand or keywords.
All Set
Ready to go
Verified feedback from other users.
"Prowly, as part of the Semrush AI PR Toolkit, is presented as a tool that streamlines PR efforts through AI-enhanced features like media database access, email outreach, and media monitoring. It aims to help users improve media visibility and track the impact of their campaigns."
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Propel PRM is an AI-powered PR platform designed to streamline media relations, enhance personalization, and measure campaign ROI.
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