RB2B

Step 1: Install the RB2B pixel on key product and pricing pages.

Step 2: Set up filters to identify visitors from companies matching your ideal customer profile (ICP).

Step 3: Configure Slack notifications to alert sales reps when a qualified lead visits the website.

Step 4: Sales rep reviews the lead's profile and initiates immediate, personalized outreach.

Step 5: Record the website activity and touch points in the CRM to track lead progression

Step 1: Upload a list of target accounts to RB2B.

Step 2: Set up notifications to track website visits from these accounts.

Step 3: Monitor the pages visited and the content consumed by individuals from these accounts.

Step 4: Tailor marketing and sales efforts to address the specific interests and needs of each account.

Step 1: Use RB2B to identify the industry and company size of website visitors.

Step 2: Segment visitors based on this information.

Step 3: Serve personalized content, such as case studies and testimonials, that are relevant to each segment.

Step 4: Track the engagement of each segment with the personalized content.

Step 1: Identify pages with high traffic but low conversion rates.

Step 2: Use RB2B to understand who is visiting these pages.

Step 3: Add targeted call-to-actions and lead capture forms to these pages.

Step 4: Track the impact of these changes on lead conversion rates.

Step 1: Identify individuals from competitor companies visiting the website.

Step 2: Track the pages visited and the content consumed by these individuals.

Step 3: Analyze this data to understand competitor interests and strategies.

Step 4: Adjust marketing and sales efforts accordingly.