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Automate revenue operations from data to action with ZoomInfo Operations, maintaining clean CRM data, automating lead routing, and triggering workflows based on buying signals and business logic.

ZoomInfo Operations, formerly RingLead, is a solution designed to automate revenue operations by focusing on data quality, workflow orchestration, and predictive analytics. The platform ensures clean and standardized data across various systems through automated deduplication, enrichment, and continuous verification. It automates lead routing and assignment using buying signals and custom logic, connecting data across CRM, marketing automation, and sales engagement platforms. Predictive account scoring leverages AI and firmographic/technographic attributes to identify high-value opportunities, helping teams prioritize efforts. RingLead's advanced data orchestration allows users to build multi-step workflows without code, designed for RevOps leaders, marketing operations, and sales operations teams to optimize territories, improve pipeline efficiency, and align sales and marketing efforts.
ZoomInfo Operations, formerly RingLead, is a solution designed to automate revenue operations by focusing on data quality, workflow orchestration, and predictive analytics.
Explore all tools that specialize in automate data deduplication across systems. This domain focus ensures RingLead delivers optimized results for this specific requirement.
Explore all tools that specialize in enrich missing data in crm records. This domain focus ensures RingLead delivers optimized results for this specific requirement.
Explore all tools that specialize in normalize data formats for consistency. This domain focus ensures RingLead delivers optimized results for this specific requirement.
Explore all tools that specialize in route leads to the correct sales representatives. This domain focus ensures RingLead delivers optimized results for this specific requirement.
Explore all tools that specialize in match leads to existing accounts. This domain focus ensures RingLead delivers optimized results for this specific requirement.
Explore all tools that specialize in trigger actions across revenue systems. This domain focus ensures RingLead delivers optimized results for this specific requirement.
Enables building multi-step workflows with conditional logic to transform, route, and enrich data across systems without requiring code. Users can define rules and actions based on specific data conditions.
Applies AI-powered propensity models to rank accounts based on their likelihood to convert. Utilizes 300+ firmographic, technographic, and intent attributes.
Routes inbound leads to the appropriate sales representative based on round-robin distribution, workflow-based territory rules, and conditional logic.
Connects data and actions across CRM, marketing automation, sales engagement, and data warehouses, enabling seamless data flow and automation.
Offers built-in GDPR and CCPA compliance management, including automated suppression lists, audit trails, and data restrictions.
Contact ZoomInfo Sales to discuss your specific data and workflow needs.
Define your ideal customer profile and key data points for enrichment.
Integrate ZoomInfo Operations with your CRM (e.g., Salesforce, Microsoft Dynamics).
Configure data deduplication rules to match and merge duplicate records.
Set up data enrichment workflows to automatically append missing information.
Configure lead routing rules based on territory, buying signals, or other criteria.
Create predictive scoring models using firmographic, technographic, and intent data.
All Set
Ready to go
Verified feedback from other users.
"ZoomInfo Operations (formerly RingLead) helps maintain clean CRM data, automate lead routing, and trigger workflows. Users highlight the automation capabilities and data quality as key strengths."
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