Marketing Cloud Intelligence, previously Datorama, is a marketing analytics platform designed to unify and harmonize marketing data from disparate sources. It connects data via 170 prebuilt API connectors and a universal AI connector for flat files, organizing it into a unified marketing data model. AI normalizes and enriches data by integrating customer and business information. It provides a single view of cross-channel campaigns with embedded Tableau visualizations, AI campaign summaries, and goal tracking. Features like Agentforce enable automated campaign optimization with 24/7 monitoring, ad pausing, and goal adjustments. Predictive forecasting and built-in attribution models help marketers connect campaign performance to the bottom line. The platform focuses on simplifying data management, improving performance with less effort, and proving marketing's impact.
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in out-of-the-box dashboards that marketers can use to maximize ROI and hit their business goals.
Does my business need marketing analytics tools?
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
What are the benefits of digital marketing analytics tools?
Marketing analytics solutions save marketers time, help marketers optimize their spend and campaign performance, and help marketers prove ROI and impact the bottom line.
How do I choose the right digital marketing analytics tools?
This is unique for every business. Start by understanding how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data.
FAQ+-
What are marketing analytics tools?
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in out-of-the-box dashboards that marketers can use to maximize ROI and hit their business goals.
Does my business need marketing analytics tools?
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
What are the benefits of digital marketing analytics tools?
Marketing analytics solutions save marketers time, help marketers optimize their spend and campaign performance, and help marketers prove ROI and impact the bottom line.
How do I choose the right digital marketing analytics tools?
This is unique for every business. Start by understanding how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data.
