Overview
SAP Emarsys is a customer engagement platform that leverages AI to personalize omnichannel experiences. It connects data and channels to enable marketers to build, launch, and scale AI-powered personalized engagements. The platform integrates data from various sources, including customer data platforms and loyalty programs, and uses AI-driven insights to automate personalization across different channels such as email, web, SMS, and mobile apps. It provides tools for segmentation, content personalization, send-time optimization, and campaign performance measurement. SAP Emarsys also offers open APIs and connectors for integration with other systems, including SAP solutions. It focuses on helping marketers drive loyalty, increase conversion rates, and improve customer engagement across all touchpoints, with a focus on honoring privacy and consent.