Overview
Sprinklr Unified-CXM is an AI-native platform designed to unify customer journeys and empower customer-facing teams across all touchpoints. It breaks down data silos and connects conversations across over 30 digital and social channels. By infusing every workflow, action, decision, and interaction with purpose-built AI, Sprinklr automates engagement and boosts productivity using AI Agents for both customers and internal teams. Its architecture supports omnichannel routing, unified agent desktops, and conversational analytics, enabling businesses to extract actionable intelligence from unstructured data, improve efficiency with intelligent automation, and deliver compliant, high-quality experiences at scale. Key use cases include enhancing social listening, streamlining marketing campaigns, and transforming contact centers into experience centers through AI-powered CCaaS.