TrueClicks

TrueClicks automatically scans all ad URLs for HTTP status codes (e.g., 404 errors).

The platform flags broken URLs and provides a list of affected ads.

Users can quickly update the broken URLs within TrueClicks or directly in Google Ads.

The updated ads are re-submitted for approval.

TrueClicks analyzes keyword performance and identifies overlapping keywords.

The platform recommends consolidating or refining keyword targeting.

Users can adjust keyword match types, add negative keywords, or pause redundant keywords.

The updated keyword strategy is implemented in Google Ads.

TrueClicks analyzes historical performance data and identifies optimal bidding parameters.

The platform recommends adjusting bidding strategies based on conversion rates, cost per conversion, and return on ad spend (ROAS).

Users can implement automated bidding rules or adjust bids manually.

The bidding strategy is continuously monitored and refined.

TrueClicks identifies low Quality Score keywords and analyzes contributing factors (e.g., ad relevance, landing page experience).

The platform recommends improving ad copy, optimizing landing pages, and refining keyword targeting.

Users can implement the recommended changes to improve Quality Scores.

The Quality Scores are continuously monitored and tracked.

TrueClicks tracks landing page metrics like bounce rate, time on page, and conversion rate.

The platform identifies landing pages with low performance and recommends improvements.

Users can optimize landing page content, design, and calls to action.

The impact of landing page changes is tracked and measured.