Brings together events and attributes from multiple systems into consolidated profiles used for analysis and activation.
Supports building and maintaining audience segments that can be pushed to downstream tools.
Typically includes controls for consent, preferences, and data usage policies.
Organizations use Twilio Segment to bring together data from web, app, and offline channels so analysts and marketers can work from a consistent view of the customer.
Teams rely on Twilio Segment to create segments and triggers that power tailored onboarding, retention, or win‑back campaigns across multiple channels.
Marketers work with privacy and data teams to use Twilio Segment as a central place to enforce consent and preference choices across downstream activations.
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