Who should use the Predictive Scoring workflow?
Teams or solo builders working on marketing tasks who want a repeatable process instead of one-off tool experiments.
Execution Map
7-step pipeline — follow each step in order
1Setup · Step 1 of 7
Open task pagePredictive Lead Scoring
Prepare inputs and settings through Predictive Lead Scoring before running predictive scoring.
Why this matters
Predictive Lead Scoring sets up the foundation for predictive scoring; clean inputs here reduce downstream rework.
What you get
Inputs, context, and settings are ready so the workflow can move into execution without blockers.
2Input · Step 2 of 7
Open task pagePredictive CTR Scoring
Use Predictive CTR Scoring to build supporting assets that improve predictive scoring quality.
Why this matters
Predictive CTR Scoring strengthens predictive scoring by feeding better supporting material into the pipeline.
What you get
Supporting assets from predictive ctr scoring are prepared and connected to the main workflow.
3Input · Step 3 of 7
Open task pagePredictive Account Scoring
Use Predictive Account Scoring to build supporting assets that improve predictive scoring quality.
Why this matters
Predictive Account Scoring strengthens predictive scoring by feeding better supporting material into the pipeline.
What you get
Supporting assets from predictive account scoring are prepared and connected to the main workflow.
4Core · Step 4 of 7
Open task pagePredictive Scoring
Execute predictive scoring with Predictive Scoring to produce the primary final deliverable.
Why this matters
This is the core step where predictive scoring actually happens, so it determines baseline quality for everything after it.
What you get
A first-pass final deliverable is generated and ready for refinement in the next steps.
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5Refine · Step 5 of 7
Open task pageGranular Visitor Cohort Targeting
Refine and validate predictive scoring output using Granular Visitor Cohort Targeting before final delivery.
Why this matters
Granular Visitor Cohort Targeting adds quality control so issues are caught before the workflow is finalized.
What you get
The final deliverable is improved, validated, and prepared for final delivery.
6Refine · Step 6 of 7
Open task pagePredictive Segmentation
Refine and validate predictive scoring output using Predictive Segmentation before final delivery.
Why this matters
Predictive Segmentation adds quality control so issues are caught before the workflow is finalized.
What you get
The final deliverable is improved, validated, and prepared for final delivery.
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7Deliver · Step 7 of 7
Open task pagePredictive Churn Modeling
Package and ship the output through Predictive Churn Modeling so predictive scoring reaches end users.
Why this matters
Predictive Churn Modeling is what turns intermediate output into a usable, publishable result for real users.
What you get
A finalized final deliverable is ready for publishing, handoff, or integration.
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