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Data & Analytics
Adobe Experience Platform
Adobe Experience Platform logo
Data & Analytics

Adobe Experience Platform

Adobe Experience Platform (AEP) is an enterprise-level customer experience management system that serves as the foundation for Adobe's suite of marketing and analytics products. It functions as a comprehensive Customer Data Platform (CDP) that unifies customer data from multiple sources—including web, mobile, offline, and IoT devices—into centralized, real-time customer profiles. Built on a scalable cloud infrastructure, AEP enables organizations to create detailed customer segments, apply AI and machine learning models for predictive insights, and orchestrate personalized experiences across all digital touchpoints. The platform is designed primarily for large enterprises and sophisticated marketing teams who need to manage complex customer journeys at scale. It integrates deeply with other Adobe Experience Cloud applications like Analytics, Target, and Campaign, while also supporting connections to third-party systems through APIs and pre-built connectors. AEP addresses the challenge of fragmented customer data by providing a single source of truth that powers data-driven decision making and personalized customer interactions.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
≈1.2M visits/month (public web traffic estimate for business.adobe.com, Similarweb data 2024)
Engagement
0🔥
0👁️
Categories
Data & Analytics
Data Analysis Tools

Key Features

Real-Time Customer Profile

Creates unified customer profiles by stitching together data from multiple sources in real-time, providing a comprehensive view of each customer across all touchpoints.

Experience Data Model (XDM)

A standardized, extensible schema framework that normalizes data from diverse sources into a common structure, ensuring consistency across the entire platform.

Segment Builder

A visual interface for creating customer segments using drag-and-drop logic, combining demographic, behavioral, and predictive attributes to define target audiences.

Intelligent Services

Pre-built AI/ML models for common marketing use cases like customer lifetime value prediction, churn risk scoring, and marketing attribution analysis.

Data Governance and Consent

Comprehensive tools for managing data usage policies, tracking consent, and ensuring compliance with regulations like GDPR and CCPA across all customer data.

Query Service

A SQL-based interface that allows data analysts to query customer data directly within AEP, enabling advanced analysis and data science workflows.

Pricing

Enterprise Custom

contact sales
  • ✓Unified customer profiles with identity resolution
  • ✓Real-time data ingestion and processing
  • ✓Advanced segmentation capabilities
  • ✓Integration with Adobe Experience Cloud applications
  • ✓Basic AI/ML services for customer insights
  • ✓Standard support with service level agreements

Enterprise Premium

contact sales
  • ✓All Enterprise Custom features
  • ✓Advanced AI/ML capabilities including attribution AI and customer AI
  • ✓Higher data processing limits and profile counts
  • ✓Enhanced data governance and compliance tools
  • ✓Priority support and dedicated technical account management
  • ✓Advanced query services and data science workspace

Traffic & Awareness

Monthly Visits
≈1.2M visits/month (public web traffic estimate for business.adobe.com, Similarweb data 2024)
Global Rank
##12,847 global rank by traffic, Similarweb estimate
Bounce Rate
≈42% (Similarweb estimate, 2024)
Avg. Duration
≈00:03:45 per visit, Similarweb estimate, 2024

Use Cases

1

Personalized Omnichannel Marketing

Marketing teams use AEP to create unified customer profiles from website visits, mobile app usage, email interactions, and in-store purchases. These profiles enable the delivery of consistent, personalized messages across all channels—showing customers relevant product recommendations on the website, sending targeted email offers based on recent browsing behavior, and displaying customized content in mobile apps. The result is increased engagement and conversion rates through coordinated customer experiences.

2

Customer Journey Analysis and Optimization

Analysts leverage AEP's journey orchestration capabilities to map complete customer paths across touchpoints and identify drop-off points. By analyzing these journeys, teams can optimize the sequence and timing of interactions, test different pathways, and automate next-best-action recommendations. This helps reduce customer churn, improve conversion funnels, and allocate marketing resources more effectively based on actual customer behavior patterns.

3

Predictive Customer Scoring

Data science teams use AEP's built-in AI services to generate predictive scores for customer lifetime value, churn risk, and purchase propensity. These scores are automatically added to customer profiles and can be used in segmentation rules to identify high-value customers for premium treatment or at-risk customers for retention campaigns. This enables proactive rather than reactive customer management based on data-driven predictions.

4

Compliant Data Management for Regulated Industries

Enterprises in financial services, healthcare, and other regulated sectors use AEP's data governance framework to manage customer consent and enforce data usage policies. The platform tracks consent changes, applies usage restrictions automatically, and provides audit trails for compliance reporting. This allows organizations to leverage customer data for personalization while maintaining strict adherence to privacy regulations.

5

Real-Time Personalization for E-commerce

E-commerce companies implement AEP to power real-time website and mobile app personalization. As customers browse, the platform updates their profiles with current session data and immediately applies segmentation rules to determine which content, offers, or product recommendations to display. This creates dynamic shopping experiences that adapt to each customer's immediate interests and behavior, increasing average order value and reducing cart abandonment.

How to Use

  1. Step 1: Contact Adobe sales to discuss enterprise licensing and implementation requirements, as AEP is not available through self-service sign-up for most organizations.
  2. Step 2: Work with Adobe Professional Services or certified partners to plan data ingestion strategy, identifying which customer data sources (CRM, web analytics, mobile apps, POS systems) will feed into the platform.
  3. Step 3: Implement data connectors and APIs to stream customer data into AEP's Experience Data Model (XDM), which standardizes data across all sources into a common schema.
  4. Step 4: Configure Real-Time Customer Profile to create unified customer identities by matching and merging data from different sources using identity resolution rules.
  5. Step 5: Define customer segments using the Segment Builder interface, applying conditions based on customer attributes, behaviors, and predictive scores from AI models.
  6. Step 6: Activate segments by connecting them to destination systems like email marketing platforms, advertising networks, or content management systems for personalized experiences.
  7. Step 7: Monitor data flows and segment performance through the AEP dashboard, using built-in analytics to track profile counts, segment sizes, and data quality metrics.
  8. Step 8: Iterate on customer journeys by refining segments, testing different personalization strategies, and incorporating new data sources as business needs evolve.

Reviews & Ratings

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15Five

15Five operates in the people analytics and employee experience space, where platforms aggregate HR and feedback data to give organizations insight into their workforce. These tools typically support engagement surveys, performance or goal tracking, and dashboards that help leaders interpret trends. They are intended to augment HR and management decisions, not to replace professional judgment or context. For specific information about 15Five's metrics, integrations, and privacy safeguards, you should refer to the vendor resources published at https://www.15five.com.

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3D Generative Adversarial Network (3D-GAN) is a pioneering research project and framework for generating three-dimensional objects using Generative Adversarial Networks. Developed primarily in academia, it represents a significant advancement in unsupervised learning for 3D data synthesis. The tool learns to create volumetric 3D models from 2D image datasets, enabling the generation of novel, realistic 3D shapes such as furniture, vehicles, and basic structures without explicit 3D supervision. It is used by researchers, computer vision scientists, and developers exploring 3D content creation, synthetic data generation for robotics and autonomous systems, and advancements in geometric deep learning. The project demonstrates how adversarial training can be applied to 3D convolutional networks, producing high-quality voxel-based outputs. It serves as a foundational reference implementation for subsequent work in 3D generative AI, often cited in papers exploring 3D shape completion, single-view reconstruction, and neural scene representation. While not a commercial product with a polished UI, it provides code and models for the research community to build upon.

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At a Glance

Pricing Model
Paid
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