Collects and unifies data from multiple sources into a single, real-time customer profile.
Creates and manages detailed customer profiles with attributes, behaviors, and interactions.
Allows data activation across marketing channels like email, ads, websites, and mobile apps.
Helps comply with data privacy regulations through built-in consent and governance tools.
Provides analytics on customer behavior, campaign performance, and ROI.
Offers robust APIs and a library of pre-built integrations with third-party systems.
Use unified customer data to create targeted and personalized marketing campaigns across channels, improving engagement and conversion rates.
Track and analyze customer interactions across touchpoints to optimize journeys and enhance overall experience.
Leverage insights from customer profiles and analytics to inform business strategies and marketing investments.
Manage customer consent and data privacy effectively to meet regulatory requirements and build trust.
Sync customer data with advertising platforms, CRM systems, and other tools for cohesive marketing efforts.
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Acquia is a leading digital experience platform built on Drupal, offering AI-powered content management, cloud hosting, and optimization tools. It enables organizations to build, manage, and optimize digital experiences across multiple websites and channels. With features like Acquia Cloud Platform, Acquia DAM, and Acquia CDP, it supports content creation, asset management, customer data integration, and personalized marketing. Acquia helps enterprises streamline workflows, enhance accessibility, and drive conversions through data-driven insights and multichannel campaign management.
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