How does Branch help reduce fraudulent installs?

Branch's attribution modeling is enhanced by AI, which helps to identify and prevent fraudulent installs.

Branch

Overview

Branch is a mobile measurement and deep linking platform that helps businesses connect every touchpoint across different channels, including paid, organic, email, web, app, and SMS, providing data-driven insights to prove ROI and scale growth with confidence. It uses AI-enhanced linking to seamlessly route users into apps from various sources, handling numerous edge cases to optimize customer experience and drive higher lifetime value. Branch provides mobile measurement and attribution for 3.5B users, trusted by 100,000 brands since 2014. They integrate with many platforms like Apple, Google, Meta, and TikTok, providing seamless data orchestration. Growth-oriented teams across industries use Branch to measure performance, enhance customer loyalty, reduce costs, optimize shopping experiences, and revolutionize engagement.

Common tasks

Measure mobile marketing campaign performance Attribute app installs to specific marketing channels Create deep links for seamless user onboarding Track user journeys across multiple touchpoints Optimize user engagement within mobile apps Reduce fraudulent installs Personalize user experiences based on attribution data

FAQ

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What is Branch and what does it do?

Branch is a mobile measurement and deep linking platform that helps businesses connect every touchpoint across different channels, providing data-driven insights to prove ROI and scale growth.

How does Branch help with attribution?

Branch utilizes sophisticated algorithms to attribute app installs and conversions to specific marketing channels, even across complex user journeys, supporting both deterministic and probabilistic attribution models.

What are deep links and how does Branch use them?

Deep links are links that route users directly to specific content within an app. Branch creates robust, platform-agnostic deep links that work consistently across iOS and Android.

What integrations does Branch offer?

Branch integrates with a variety of platforms, including Apple, Google, Meta, Braze, and MoEngage, enabling seamless data orchestration.

FAQ+

What is Branch and what does it do?

Branch is a mobile measurement and deep linking platform that helps businesses connect every touchpoint across different channels, providing data-driven insights to prove ROI and scale growth.

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Branch

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