Branch

Branch is a mobile measurement and deep linking platform that helps businesses connect every touchpoint across different channels, including paid, organic, email, web, app, and SMS, providing data-driven insights to prove ROI and scale growth with confidence. It uses AI-enhanced linking to seamlessly route users into apps from various sources, handling numerous edge cases to optimize customer experience and drive higher lifetime value. Branch provides mobile measurement and attribution for 3.5B users, trusted by 100,000 brands since 2014. They integrate with many platforms like Apple, Google, Meta, and TikTok, providing seamless data orchestration. Growth-oriented teams across industries use Branch to measure performance, enhance customer loyalty, reduce costs, optimize shopping experiences, and revolutionize engagement.