Overview
Gupshup is a premier global Conversational Engagement Platform that has evolved from a messaging aggregator into a full-stack Conversational AI suite. By 2026, Gupshup has solidified its market position through its 'Conversation Cloud,' which integrates Generative AI (via its proprietary ACE model) into business workflows. The technical architecture is built on a high-concurrency cloud infrastructure capable of processing over 10 billion messages monthly. It provides unified APIs that abstract the complexity of over 30 messaging channels, including WhatsApp, RCS, SMS, and Instagram. Gupshup’s 2026 strategy focuses on 'Commerce-led Messaging,' enabling end-to-end transactions within chat interfaces using native payment gateways. Their platform is architected to serve both low-code users through a visual Flow Builder and enterprise developers through robust SDKs. As businesses move away from static websites toward conversational interfaces, Gupshup serves as the middleware that connects enterprise ERP/CRM systems to the consumer's preferred messaging app, utilizing RAG (Retrieval-Augmented Generation) to ensure AI responses are grounded in specific corporate datasets.