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AI & Automation
Loomly
Loomly logo
AI & Automation

Loomly

Loomly is a comprehensive social media management platform designed to help businesses and marketing teams plan, create, publish, and analyze content across multiple social networks. It serves as a centralized hub for managing social media workflows, offering tools for content calendaring, collaboration, scheduling, and performance tracking. The platform integrates AI capabilities to assist with content ideation, writing suggestions, and optimization. Loomly is used by marketing teams, agencies, small businesses, and solo entrepreneurs who need to maintain consistent social media presence without constant manual effort. It solves problems of content planning fragmentation, team coordination challenges, and time-consuming post creation by providing visual calendars, approval workflows, and automated publishing. The platform positions itself as an intuitive alternative to more complex enterprise tools, focusing on user-friendly interfaces while maintaining robust functionality for growing teams.

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📊 At a Glance

Pricing
Paid
Reviews
No reviews
Traffic
N/A
Engagement
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Categories
AI & Automation
Virtual Assistants

Key Features

Visual Content Calendar

A drag-and-drop calendar interface that shows all scheduled posts across connected social accounts in a single view, allowing users to visualize their content strategy and make adjustments easily.

AI-Powered Post Ideas (Uplevel)

An AI assistant that generates content ideas based on trending topics, seasonal events, and your brand's historical performance, suggesting relevant post concepts and angles.

Collaborative Workflows

Built-in tools for team collaboration including role-based permissions, approval chains, comments, annotations, and version history for every post throughout its lifecycle.

Cross-Platform Optimization

Automatically adapts content for different social platforms by suggesting optimal formats, character counts, hashtags, and posting times based on platform-specific best practices.

Competitor Monitoring

Tracks competitors' social media activity, showing their posting frequency, engagement rates, and content strategies to help users identify opportunities and benchmark performance.

Integrated Analytics Dashboard

Consolidates performance metrics from all connected social platforms into a single dashboard, showing engagement trends, audience growth, and content effectiveness over time.

Pricing

Base

$42/month
  • ✓2 users
  • ✓10 social accounts
  • ✓Unlimited posts
  • ✓Basic calendar & scheduling
  • ✓RSS feeds
  • ✓Content ideas
  • ✓Mobile app access
  • ✓Email support

Standard

$89/month
  • ✓6 users
  • ✓20 social accounts
  • ✓All Base features plus:
  • ✓Advanced analytics
  • ✓Competitor monitoring
  • ✓Post optimization
  • ✓Best time to publish
  • ✓Uplevel post ideas (AI)
  • ✓Priority support

Advanced

$182/month
  • ✓15 users
  • ✓35 social accounts
  • ✓All Standard features plus:
  • ✓Custom workflows
  • ✓Advanced approval processes
  • ✓White-label reports
  • ✓Dedicated account manager
  • ✓API access
  • ✓SSO (SAML)

Premium

Custom pricing
  • ✓Unlimited users
  • ✓Unlimited social accounts
  • ✓All Advanced features plus:
  • ✓Custom onboarding
  • ✓Tailored training
  • ✓Enterprise SLA
  • ✓Custom integrations
  • ✓Dedicated support team
  • ✓Security compliance assistance

Use Cases

1

Marketing Agency Client Management

Marketing agencies use Loomly to manage multiple client accounts from a single dashboard. They create separate calendars for each client, set up customized approval workflows involving both internal teams and client stakeholders, and generate white-label reports to demonstrate ROI. This centralized approach eliminates platform switching and ensures consistent quality control across all client accounts while maintaining clear separation between different brands.

2

Small Business Social Media Strategy

Small business owners and solo entrepreneurs use Loomly to maintain consistent social presence without dedicating excessive time. They schedule content in batches, use AI suggestions to overcome creative blocks, and analyze what content resonates with their audience. The visual calendar helps them plan around product launches, promotions, and seasonal events while the mobile app allows quick responses to comments and engagement opportunities.

3

Enterprise Team Collaboration

Large organizations with distributed marketing teams use Loomly's advanced collaboration features to coordinate global social media efforts. Different departments (product, PR, support) contribute to the content calendar through structured workflows, with legal and compliance teams providing necessary approvals. The platform's role-based permissions ensure appropriate access controls while maintaining visibility into the entire content pipeline.

4

Content Repurposing and Distribution

Content creators and publishers use Loomly to maximize the reach of their core content assets. They connect RSS feeds from their blogs or news sites, then automatically generate social posts promoting new content across platforms with optimized formatting for each. The AI suggestions help create varied messaging for the same piece of content, increasing engagement without repetitive posting.

5

Event and Campaign Coordination

Event marketers and campaign managers use Loomly to coordinate social media around specific initiatives. They create dedicated calendars for each campaign, schedule countdown posts, coordinate real-time updates during events, and track engagement metrics specific to campaign goals. The competitor monitoring feature helps them adjust tactics based on what similar events are doing successfully.

How to Use

  1. Sign up for a Loomly account and select a pricing plan that fits your needs.
  2. Connect your social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn) to Loomly via API integrations.
  3. Use the visual content calendar to plan and organize posts by dragging and dropping items across dates.
  4. Create posts using Loomly's editor, adding text, images, links, and hashtags, with previews for each platform.
  5. Set up approval workflows for team collaboration, assigning roles and permissions for review and approval.
  6. Schedule posts for publication at specific times or use Loomly's optimal timing suggestions based on analytics.
  7. Monitor performance through the analytics dashboard to track metrics like engagement, reach, and clicks, and adjust your strategy accordingly.

Reviews & Ratings

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At a Glance

Pricing Model
Paid
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