A drag-and-drop calendar interface that shows all scheduled posts across connected social accounts in a single view, allowing users to visualize their content strategy and make adjustments easily.
An AI assistant that generates content ideas based on trending topics, seasonal events, and your brand's historical performance, suggesting relevant post concepts and angles.
Built-in tools for team collaboration including role-based permissions, approval chains, comments, annotations, and version history for every post throughout its lifecycle.
Automatically adapts content for different social platforms by suggesting optimal formats, character counts, hashtags, and posting times based on platform-specific best practices.
Tracks competitors' social media activity, showing their posting frequency, engagement rates, and content strategies to help users identify opportunities and benchmark performance.
Consolidates performance metrics from all connected social platforms into a single dashboard, showing engagement trends, audience growth, and content effectiveness over time.
Marketing agencies use Loomly to manage multiple client accounts from a single dashboard. They create separate calendars for each client, set up customized approval workflows involving both internal teams and client stakeholders, and generate white-label reports to demonstrate ROI. This centralized approach eliminates platform switching and ensures consistent quality control across all client accounts while maintaining clear separation between different brands.
Small business owners and solo entrepreneurs use Loomly to maintain consistent social presence without dedicating excessive time. They schedule content in batches, use AI suggestions to overcome creative blocks, and analyze what content resonates with their audience. The visual calendar helps them plan around product launches, promotions, and seasonal events while the mobile app allows quick responses to comments and engagement opportunities.
Large organizations with distributed marketing teams use Loomly's advanced collaboration features to coordinate global social media efforts. Different departments (product, PR, support) contribute to the content calendar through structured workflows, with legal and compliance teams providing necessary approvals. The platform's role-based permissions ensure appropriate access controls while maintaining visibility into the entire content pipeline.
Content creators and publishers use Loomly to maximize the reach of their core content assets. They connect RSS feeds from their blogs or news sites, then automatically generate social posts promoting new content across platforms with optimized formatting for each. The AI suggestions help create varied messaging for the same piece of content, increasing engagement without repetitive posting.
Event marketers and campaign managers use Loomly to coordinate social media around specific initiatives. They create dedicated calendars for each campaign, schedule countdown posts, coordinate real-time updates during events, and track engagement metrics specific to campaign goals. The competitor monitoring feature helps them adjust tactics based on what similar events are doing successfully.
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