Lumar (formerly DeepCrawl)

Crawl the staging site and the live site simultaneously.

Map 1:1 redirects for all high-value URLs.

Compare crawl stats to find missing metadata or broken internal links.

Verify canonical tags and robots.txt rules on the new environment.

Integrate Lumar Protect into the Jenkins or GitHub Actions pipeline.

Set 'fail' thresholds for critical SEO metrics.

Run automated crawl on pull requests.

Block the merge if technical health drops below the defined score.

Enable JS rendering in crawl settings.

Compare 'Initial HTML' vs. 'Rendered HTML' reports.

Identify hidden text or links that only appear after JS execution.

Optimize script execution order to improve crawlability.

Run a full site crawl with the Accessibility module enabled.

Filter issues by severity (A, AA, AAA).

Export tasks directly to Jira for the dev team.

Monitor compliance score over time for the legal audit trail.

Upload server logs to Lumar.

Compare Googlebot hit frequency with internal link depth.

Identify low-value pages receiving excessive crawl attention.

Prune or block low-value parameters via robots.txt.

Setup daily scheduled crawls of product subfolders.

Use Custom Extraction to check 'In Stock' status vs. HTTP 200.

Alert team if high-traffic products return 404 errors.

Fix internal links pointing to out-of-stock items.

Configure Lumar to pull CrUX data for every URL.

Segment pages by template (Product, Category, Blog).

Identify specific templates causing LCP or CLS issues.

Prioritize dev tickets for the most impactful template fixes.