Mixpanel

Build a Funnel report.

Add sign-up steps as events.

Break down by 'Device Type' or 'Marketing Source'.

Identify the step with the highest drop-off.

A/B test a change and measure impact.

Create a 'Churdered' vs 'Active' cohort.

Use 'Signal' to find actions unique to the active cohort.

Target at-risk users with in-app notifications based on missing events.

Monitor retention curves over 90 days.

Track the 'Feature Used' event.

Filter by 'User Segment'.

Use 'Impact' report to see if the feature changed overall session frequency.

Compare adoption rates across different user tiers.

Enable Group Analytics.

Aggregrate usage metrics at the 'Company ID' level.

Set up an alert for when a 'Champion' user stops logging in.

Export data to Salesforce for the CSM team.

Pass UTM parameters as user properties.

Build a Retention report filtered by 'UTM Source'.

Calculate the 6-month LTV per channel.

Reallocate budget to high-performing channels.

Capture real-time user events.

Use the Mixpanel Export API to feed events into a recommendation engine.

Update the UI based on the user's 'Most Frequent Category' property.

Measure lift in CTR.

Inject the 'Experiment ID' and 'Variant Name' as properties on all events.

Compare funnel conversion rates between 'Control' and 'Test'.

Check for negative secondary impacts (e.g., did the change increase support tickets?).

Statistically validate the winner.