Uses machine learning to automatically segment customers based on behavior, preferences, and predictive models.
Allows creation and automation of marketing campaigns across email, mobile, web, and social media from a single platform.
Provides insights into customer lifetime value, churn risk, and next-best-actions using advanced data models.
Delivers personalized content and offers to customers in real-time based on their interactions and segment data.
Centralizes customer data from various sources into a single, actionable customer profile.
Tools to design, implement, and optimize customer loyalty programs and retention strategies.
Identify at-risk customers using predictive analytics and send targeted retention campaigns to reduce churn.
Automate email campaigns with dynamic content based on customer segments and behaviors for higher open rates.
Recommend relevant products or services to existing customers through personalized offers across channels.
Send push notifications and in-app messages tailored to user actions to boost app usage and loyalty.
Optimize product recommendations and promotions based on browsing and purchase history to increase sales.
Design and manage loyalty tiers and rewards programs that incentivize repeat purchases and engagement.
Create targeted ad campaigns on social media and other platforms using precise customer segments.
Map and analyze customer touchpoints to improve the overall experience and conversion rates.
Use AI models to predict which customers are likely to churn and proactively engage them with retention tactics.
Handle marketing for multiple brands or subsidiaries under one platform with centralized data and campaigns.
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Acquia is a leading digital experience platform built on Drupal, offering AI-powered content management, cloud hosting, and optimization tools. It enables organizations to build, manage, and optimize digital experiences across multiple websites and channels. With features like Acquia Cloud Platform, Acquia DAM, and Acquia CDP, it supports content creation, asset management, customer data integration, and personalized marketing. Acquia helps enterprises streamline workflows, enhance accessibility, and drive conversions through data-driven insights and multichannel campaign management.
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