Brings together events and attributes from multiple systems into consolidated profiles used for analysis and activation.
Supports building and maintaining audience segments that can be pushed to downstream tools.
Typically includes controls for consent, preferences, and data usage policies.
Organizations use SAP Customer Data Cloud to bring together data from web, app, and offline channels so analysts and marketers can work from a consistent view of the customer.
Teams rely on SAP Customer Data Cloud to create segments and triggers that power tailored onboarding, retention, or win‑back campaigns across multiple channels.
Marketers work with privacy and data teams to use SAP Customer Data Cloud as a central place to enforce consent and preference choices across downstream activations.
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