
Podsights (Spotify Ad Analytics)
The industry-standard attribution engine for podcast advertising and cross-channel audio measurement.
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.

Measured is an AI-powered marketing effectiveness platform designed for enterprise brands. It combines causal experiments with media mix modeling (MMM) to provide a clear, accountable approach to growth programs. The platform helps businesses understand the true impact of their marketing channels through incrementality testing and predictive ROI analysis using test-calibrated MMM. It allows users to optimize media plans, compare cross-channel performance, and benchmark against peer brands to identify growth opportunities. Measured delivers actionable insights for smarter media investment decisions by centralizing incrementality measurement and offering a unified view of media performance. It enables data-driven decision-making, proving marketing's impact, increasing media efficiency, and acquiring new customers through omnichannel measurement.
Measured is an AI-powered marketing effectiveness platform designed for enterprise brands.
Explore all tools that specialize in run incrementality tests to determine the true impact of marketing channels.. This domain focus ensures Measured delivers optimized results for this specific requirement.
Explore all tools that specialize in utilize media mix modeling for predictive roi analysis.. This domain focus ensures Measured delivers optimized results for this specific requirement.
Explore all tools that specialize in optimize media plans based on business goals.. This domain focus ensures Measured delivers optimized results for this specific requirement.
Explore all tools that specialize in generate cross-channel reports for a comprehensive view of media performance.. This domain focus ensures Measured delivers optimized results for this specific requirement.
Explore all tools that specialize in benchmark marketing performance against peer brands.. This domain focus ensures Measured delivers optimized results for this specific requirement.
Explore all tools that specialize in centralize incrementality measurement across the marketing portfolio.. This domain focus ensures Measured delivers optimized results for this specific requirement.
Runs real-world experiments using holdout testing and geo-experiments to measure the incremental impact of each marketing channel by isolating the causal effect of marketing activities on business outcomes.
Utilizes statistical modeling calibrated with causal testing to predict the ROI of different media channels and optimize budget allocation based on projected performance, factoring in diminishing returns and channel interactions.
Recommends the optimal media spend allocation across channels based on MMM predictions, incrementality test results, and defined business goals. It helps users determine how much to invest in each channel to maximize ROI.
Aggregates and normalizes marketing data from all channels into a single dashboard, enabling apples-to-apples comparison of performance across the entire media portfolio using incrementality as the core metric.
Compares a brand's marketing spend, ROAS, and efficiency metrics against those of peer brands in the same industry. It helps users identify growth opportunities and areas where they can improve their marketing performance.
Contact Measured to schedule a demo and discuss specific business needs.
Provide Measured with access to relevant marketing data sources.
Collaborate with Measured's team to define key performance indicators (KPIs).
Work with Measured to configure incrementality tests across different marketing channels.
Implement Measured's tracking code and data integrations.
Review initial media mix modeling results and insights.
Adjust media plans based on Measured's recommendations.
Receive training on using the Measured platform and interpreting the reports.
All Set
Ready to go
Verified feedback from other users.
"Measured is praised for providing clear visibility into incremental ROAS and helping businesses make faster, more informed investment decisions, leading to significant year-over-year growth."
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