Measured

Step 1: Integrate all digital marketing data sources with Measured.

Step 2: Run incrementality tests on key digital channels like Facebook, Google Ads, and programmatic display.

Step 3: Use Measured's MMM to model the impact of different digital channels on sales and revenue.

Step 4: Leverage Measured's media plan optimizer to reallocate budget to the most effective channels.

Step 1: Implement a holdout test within the email marketing program, withholding emails from a randomly selected group of customers.

Step 2: Track the purchases and engagement of both the holdout group and the control group.

Step 3: Use Measured to quantify the incremental revenue and customer lifetime value generated by email marketing.

Step 4: Optimize email marketing campaigns based on the incrementality results.

Step 1: Design an incrementality test to isolate the impact of the new channel.

Step 2: Run the test for a sufficient period, while tracking relevant metrics.

Step 3: Analyze the results using Measured to determine the true lift generated by the new channel.

Step 4: Make informed decisions about scaling or discontinuing the new channel based on the incrementality findings.

Step 1: Implement a series of A/B tests with different promotional offers using Measured.

Step 2: Track the sales, revenue, and margin generated by each offer.

Step 3: Use Measured to identify the promotional offer that yields the highest incremental profit.

Step 4: Roll out the optimal promotional offer to the entire customer base.